Proposal · Amazon US
Al-Rehab × BrandsFlux
Choco Musk 50ml
One SKU.
One marketplace.
One partner.
Exclusive Amazon.com seller — 300,000 units a year committed, $300,000 a year in seller-funded advertising, every other channel untouched.
Prepared for Al-Rehab Perfumes · October 2026 · Prepared by BrandsFlux
The proposal in one page
One SKU. One marketplace. One partner.
300K
units a year, guaranteed
$300K
a year in advertising, our cost
$9.99
your list price, restored
0
change to any other channel
One-year term, no long lock-in
Continues each year unless a side exits
300K is our promise — we expect to exceed it every year
Choco Musk today
Where it stands on Amazon US: sales, reviews, price
The plan
How $300K a year of advertising is spent
The numbers
Commitment, projection and supply
Your partners
How importers and sellers are protected
Next steps
The first 90 days after signing
Al-Rehab × BrandsFlux · Choco Musk 50ml
Who we are
The group behind
the proposal
Ripples Group, RipplesX and BrandsFlux — the companies, the founders and the team that will carry Choco Musk on Amazon US.
Al-Rehab × BrandsFlux · About us
Who we are · Ripples Group
Four businesses, one Dubai-based group
Ripples Motor
Automobiles · UAE
AZ Auto Zone
Car repair workshop · Dubai
Ripple Limousine
Rent a car · UAE
RipplesX
Global eCommerce · Dubai
BrandsFlux operates under RipplesX as the group’s brand-authorized wholesale and Amazon arm — US-based, with stock held and shipped from the United States.
Al-Rehab × BrandsFlux · About usWho we are · The founders
Four founders, one commitment
Muhammad Shahbaz
Co-Founder
Rashid Idrees
Co-Founder
Talha Yousaf
Co-Founder · CEO, RipplesX
Asad Muneer
Co-Founder · CFO
Al-Rehab × BrandsFlux · About usWho we are · RipplesX
A full-service marketplace group, not an agency
100+
brands, wholesalers and distributors served across Amazon, Walmart, Shopify and TikTok Shop
Private label launch
Wholesale setup
Dropshipping automation
3PL fulfilment & warehousing
Branding & creative studio
IT infrastructure
Compliance & legal
The Ripple Signature
Al-Rehab × BrandsFlux · About usWho we are · BrandsFlux
Brand-authorized wholesale, run from the United States
20+
brand partners
90+
live products
4.9 / 5
customer rating
6
sales channels
What we sell
Fragrance & incense — Al-Rehab, HEM, Satya
Beauty & henna — Neeta, Nisha, H&C, Just Jaivik
Wellness & gourmet — Soothing Touch, Honees, Zotz, Suzie’s
Where we sell
Sourcing partners include Frontier Co-op, KeHE and UPD Distributors.
Al-Rehab × BrandsFlux · About usWho we are · The BrandsFlux team
Nine people who will run Choco Musk every day
Muneeb Imran
IT Manager
Faisal Hafeez
Marketing Manager
Mehvish Noor
Operations Manager
Haseeb Imran
Shipments Coordinator
Laiba
Strategy Manager
Malaika Ashraf
Business Analyst
Hamna
Procurement Manager
Sana Maryam
Onboarding Specialist
Zubair
Graphics Designer
Al-Rehab × BrandsFlux · About us
1
Choco Musk today
What Amazon.com shows about Choco Musk 50ml, as of 20 October 2026.
Al-Rehab × BrandsFlux
Choco Musk today · The listing
A #2 bestseller, run like a commodity
#2
Women’s EDP, Amazon US
18-20K
units a month
31
sellers, all at $8.75
2
images, no A+ content
−12%
below your own $9.99 list price
Source: Amazon.com, ASIN B01KYRUBT8, Oct 2026Choco Musk today · The sellers
Thirty-one sellers. One price. Nobody investing.
| Seller | Price | Seller ratings |
|---|---|---|
| Atharva Brands (Buy Box) | $8.75 | — |
| ELUXYN | $8.75 | 12 |
| Alvameque | $8.75 | 746 |
| JG Store LLC | $8.75 | 1 |
| Cosmic Trader LLC | $8.75 | new |
| Yallah Perfumes Store | $8.75 | 697 |
| VerSure | $8.75 | 213,287 |
| Intense Oud | $8.75 | 11,807 |
| MASH-MART LLC | $8.75 | 1 |
| + 22 more | $8.75+ | — |
31
sellers on one listing
$8.75
all matched to the cent — $1.24 under your $9.99 list
$6.12
the floor the pile-up reached, Feb 2026
$13.00
Amazon Retail’s price in 2025 — rank held
Source: Amazon.com offer listing, Oct 2026Choco Musk today · The #1 on the same shelf
One seller, a finished page — five times the volume at twice the price
#2 · Women’s EDP
Al-Rehab Choco Musk 50ml
Price
$8.75
Bought last month
10K+
Sellers
31
Photos · Video · A+ content
2 · no · no
vs
#1 · Women’s EDP
Bellavita Honey Oud
Price
$20.99
Bought last month
50K+
Sellers
1
Photos · Video · A+
6 · yes · yes
Source: Amazon.com Best Sellers, Women’s EDP, 23 Oct 2026Choco Musk today · 19,782 ratings
Customers love the scent. The complaints are about handling — and nobody answers them
4.3
out of 5 · 19,782 ratings
5 ★
69%
4 ★
11%
3 ★
8%
2 ★
4%
1 ★
8%
What customers say · mentions
Scent
4,308 · positive
Longevity
1,409 · mixed
Value for money
852 · positive
Purchase experience
497 · mixed
Scent intensity
437 · mixed
Compliments
240 · positive
Layering
228 · positive
8%
one-star — almost all “no scent”, leaking or damaged units: stock handling across 31 sellers, not the fragrance
0
replies from the brand or any seller — to 19,782 ratings
Source: Amazon.com, ASIN B01KYRUBT8, rating histogram and “Customers say” aspects, 23 Oct 2026
2
The plan
What we ask for, what we invest, and exactly how $300,000 a year of advertising will be spent.
Al-Rehab × BrandsFlux
The plan · What we ask
Exclusive on Amazon.com for one bottle. Nothing else changes.
Exclusive
Choco Musk 50ml EDP
Amazon.com only
Single or in bundles
Enforced by Amazon Transparency
Untouched
Offline & wholesale
Every other platform
Every other country
The rest of the catalogue
Al-Rehab × BrandsFlux · Choco Musk 50mlThe plan · Before and after
From fragmented selling to one dedicated growth partner
Today
Sellers
31 on one page
Price
$8.75, drifting
Page
2 images, no video, no A+
Advertising
None
Reviews
Unanswered
Reporting
None
With BrandsFlux
Sellers
One dedicated partner
Price
$9.99 list price, held
Page
7 images, video, A+, Brand Store
Advertising
$300,000 a year
Reviews
Every one answered within 48 hours
Reporting
Monthly report to Al-Rehab
Al-Rehab × BrandsFlux · Choco Musk 50mlThe plan · The growth engine
The Amazon growth engine: each gain feeds the next
1
Finished, premium page
2
More visibility from advertising
3
New customers at $9.99
↑
↓
6
Sustainable growth — and more to reinvest
5
Higher organic ranking
4
Stronger sales velocity
This is the mechanism we are building, not a guaranteed outcome — on Amazon, paid visibility that converts lifts organic ranking, which is why mature listings earn most of their sales without paying for them.
Al-Rehab × BrandsFlux · Choco Musk 50mlThe plan · Ad strategy 1 of 3
Own the top of the search page
Sponsored Brands banner — today held by Diesel; with exclusivity, Al-Rehab
Sponsored Brands video — autoplay, with the product and price beside it
“al rehab” · “choco musk” · “arabian perfume for women” · “chocolate perfume”
Screenshots: Amazon.com, 23 Oct 2026The plan · Ad strategy 2 of 3 · Product targeting
Choco Musk on the pages of the 20 best-selling Arabic perfumes — 194,000+ bottles a month
On every one of these pages
$9.99
next to bottles at $21–$53
194K+
bought a month across the 20 — 19× Choco Musk’s volume
40% of budget
refreshed quarterly
Top 20 Arabic fragrances by Amazon US “bought in past month”, 23 Oct 2026; figures are Amazon’s lower boundsThe plan · Ad strategy 3 of 3 · Sponsored Products
Win the category searches Choco Musk does not rank for today
Category terms
“arabian perfume for women” · “musk perfume” · “gourmand perfume” · “sweet vanilla perfume”
shoppers who want the type, not yet the brand
Occasion & gift terms
“chocolate perfume” · “perfume gift for her under $15” · “long lasting perfume cheap”
Choco Musk is the obvious answer at $9.99
Competitor terms
“khamrah” · “yara perfume” · “honey oud perfume” · “club de nuit woman”
a $9.99 alternative beside a $21–$35 search
Month 1
Discover
Automatic and broad campaigns harvest the search terms that actually convert
Month 2
Harvest
Winners move to exact match; bids set by ACoS, losers switched off
Month 3+
Scale
Page rebuilt — 7 images, video, A+ — then the budget scales behind it
Only brand-registered sellers can run all three formats — none of today’s 31 resellers can
Illustration; search terms from Amazon.com autocomplete and Brand Analytics, Oct 2026The plan · The whole brand benefits
Every Al-Rehab best-seller rides on the traffic we buy for Choco Musk
10–20%
expected uplift across these and the rest of the catalogue — traffic we pay for, the brand keeps
Stays with your existing sellers and importers — we ask nothing on these
Source: Amazon.com, “al rehab” sorted by best sellers, 23 Oct 2026 · uplift is a BrandsFlux estimate
3
The numbers
Our purchase commitment, the deposit that secures it, and the supply chain behind it.
Al-Rehab × BrandsFlux
The numbers · Advertising
What $300,000 a year buys
Spend
$300K
a year
ACoS
25%
our record: 15–20%
Ad sales
$1.2M
120K paid orders
Organic lift
+60K
0.5× paid, from rank
Year 1
400K
units · 500K in year 2
Where it takes Choco Musk
#1 in Women’s EDP · top of search on every Al-Rehab term · on 20 competitor pages
7.5% of sales
Well inside the 10–15% a healthy Amazon account runs at
Who pays
BrandsFlux. Every dollar. No cost to Al-Rehab.
ACoS from BrandsFlux campaigns in comparable categories; assumptions in appendixThe numbers · Projection
Double in year one, two and a half times in year two — 300K guaranteed either way
Today · your figure
200K
bottles a year on amazon.com
$240K
to Al-Rehab at $1.20
Year 1 · projected
400K
bottles a year on amazon.com
$480K
+$240K on today
Year 2 · projected
500K
bottles a year on amazon.com
$600K
2.5× today
300K · $360K
guaranteed every year, whatever the projection delivers — +$120K on today, in the contract, secured by the deposit
Today per Al-Rehab (18–20K/month); projections at 25% ACoS — maths on the previous pageThe numbers · Our commitment
Guaranteed — and secured by a deposit you keep if we miss
Every year
300K
units · $360,000
Deposit on signing · 10%
$30K
Al-Rehab’s if we fall short
Unit price
$1.20
today’s price — volume pricing welcome
Annual, renews automatically
Quarterly POs, fixed calendar
Either side may exit if the floor is missed
Al-Rehab × BrandsFlux · Choco Musk 50mlThe numbers · Who we are
Built for 300,000 units of a dangerous-goods fragrance a year
Already your partner
In Al-Rehab’s Brand Registry, selling Choco Musk today
Done this before
Exclusive US partner for HEM; authorised representative for Satya
DG-certified US 3PL
Bulk stock in the US, Amazon restocked weekly, FBM backstop
US entity, full team
Listings, PPC and compliance run daily; clean account health
First PO lands in the US before enforcement begins. The listing never goes dark.
Al-Rehab × BrandsFlux · Choco Musk 50ml
4
Protecting your partners
How the agreement is built so Al-Rehab never has to confront an importer or distributor — and risks nothing.
Al-Rehab × BrandsFlux
Your partners · Four safeguards
Al-Rehab never has to confront an importer
1
Amazon enforces
Transparency codes, not letters or disputes
2
90-day window
Existing stock sells through first
3
We buy their stock – if required
At landed cost — a clean exit
4
Loyalty pool
Importers benefit from our PPC spending on Alrehab catalog
Importers keep everything else — and are compensated for the one bottle.
Al-Rehab × BrandsFlux · Choco Musk 50ml
5
Next steps
Three decisions, and the first ninety days.
Al-Rehab × BrandsFlux
Next steps
Three decisions now. A clean, brand-controlled listing in ninety days.
1
Agree the scope
2
Sign the agreement
3
Place the first PO
Days 1–30
Set up
Agreement & deposit
First PO, Transparency-coded
Listing rebuilt
Days 31–60
Build
Stock in the US
Brand store page live for chocomusk
Brand-defence ads on
Days 61–90
Transition
Enforcement starts
Price to $9.99
Bundles & S&S live
Talha Yousaf
Chief Executive Officer, BrandsFlux
wholesale@brandsflux.com · www.brandsflux.com
+1 432 266 6733
Al-Rehab × BrandsFlux · Choco Musk 50mlAppendix · Advertising assumptions
Where the numbers come from
| Assumption | Planned | Basis |
|---|---|---|
| ACoS (ad spend ÷ ad sales) | 25% | BrandsFlux campaigns in comparable categories run at 15–20%; planned at 25% for scale, since broader terms cost more than branded. Category reference: Beauty 24% (Ad Badger, Jan–Aug 2026), 20–28% (GoTrellis 2026) |
| Ad-attributed sales | $1.2M | $300,000 ÷ 25%; 120,000 bottles at $9.99 |
| Implied cost per click | ~$0.45 | At 18–20% conversion. Branded terms carry the lowest CPC in fragrance (Booscala 2026); “al rehab choco musk” is a high-volume branded term with an established #2 listing |
| Organic orders per paid order | 0.5× | Mature listings run 70–80% organic / 20–30% paid (SellerMetrics 2026) — we count a fraction of that, from rank and repeat purchase only |
| Exclusivity & listing effect | +30K | One listing instead of five, list price held, Subscribe & Save and bundles under brand control — BrandsFlux estimate |
| Ad spend as % of total sales (TACoS) | 7.5% | Healthy accounts 10–15% (GoTrellis); fragrance target under 15% by day 90 (Booscala). Well below the ceiling |
| Budget split | 35 / 40 / 25 | Sponsored Brands & video / product targeting on 20 competitor pages / Sponsored Products on category terms, with a brand-defence reserve inside the first bucket |
ACoS is BrandsFlux’s own record in comparable categories; category figures are published 2026 benchmarks. Choco Musk actuals replace assumptions in the first monthly report.
Sources: adbadger.com, gotrellis.com, sellermetrics.app, booscala.com, triplewhale.com — 2026